About us

Hey Girls! I’m Ellie Arkle, a 20-year-old founder based in Newcastle, and the heart behind sovacove.

I’ve always lived in pyjamas – they’re my comfort zone, my happy place, and honestly, half my wardrobe. But I got tired of spending money on sets that looked cute at first, then fell apart or lost their softness way too soon. So I decided to create something better — something I’d actually wear, love, and trust.

With no background in fashion or e-commerce, but a strong drive to build something meaningful, I launched this brand to bring women sleepwear they actually love — made to last, made to feel good, and made for every body.

Here, it’s not just about pyjamas – it’s about quality, comfort, and community. I want every woman to feel seen, included, and totally at home in her own skin. That means embracing all shapes, sizes, and stages of life — with products that are thoughtfully made, and a community that feels like a sleepover with your best friends.

Thanks for being here. I’m so excited to grow this dream with you, and I promise to expand sizes, shapes, and ranges as we grow✨

Love From

Ellie xx